Privacy policy

Last updated: 29 September 2026

AuremBlack operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”). Our store is powered by Shopify.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, place an order, contact us, or otherwise use our Services.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you.

Depending on how you use our Services, we may collect:

  • Contact details: Name, billing address, shipping address, phone number, and email address.
  • Order and transaction details: Products viewed, added to cart, purchased, returned, exchanged, or cancelled; order history; transaction amount; and payment status.
  • Payment information: Payment method, payment confirmation, and transaction-related information. Payment details are processed by our payment providers; we do not store complete card or banking credentials.
  • Account information: Account username, password, preferences, and settings, if you create an account.
  • Communications: Information you provide when contacting customer support, sending feedback, leaving a review, or communicating with us through email, WhatsApp, social media, or other channels.
  • Device and usage information: IP address, browser type, device information, cookies, pages viewed, actions taken on our website, and approximate location derived from IP address.

2. How We Collect Personal Information

We may collect personal information:

  • Directly from you when you place an order, create an account, contact us, submit a form, or interact with our Services;
  • Automatically through cookies and similar technologies when you browse our website;
  • From Shopify, payment providers, shipping partners, analytics providers, advertising partners, and other service providers that help us run our business; and
  • From social media or advertising platforms where you interact with our advertisements or content.

3. How We Use Your Personal Information

We use personal information to:

  • Process and fulfil orders, arrange delivery, and manage returns, replacements, or refunds;
  • Communicate with you about your order, account, delivery, customer-service request, or policy-related matter;
  • Provide, maintain, personalise, and improve our website and shopping experience;
  • Process payments and prevent fraudulent or unauthorised transactions;
  • Send promotional communications, offers, or product updates where permitted by law;
  • Show relevant advertising on our website and third-party platforms;
  • Analyse website performance, customer preferences, and shopping activity;
  • Comply with applicable laws, resolve disputes, enforce our policies, and protect our rights, customers, and business.

You can unsubscribe from promotional emails at any time using the unsubscribe link in the email. You may still receive essential transactional messages, such as order and delivery updates.

4. How We Share Personal Information

We may share personal information with:

  • Shopify, which hosts and supports our online store;
  • Payment providers, to securely process payments;
  • Shipping and fulfilment partners, to deliver orders and provide tracking;
  • Technology, analytics, and customer-support providers, who help us operate and improve our Services;
  • Advertising and marketing partners, to measure campaigns and show relevant advertising;
  • Government authorities, law-enforcement agencies, or professional advisers, where required by law or necessary to protect our legal rights; and
  • A successor business, if AuremBlack is involved in a merger, acquisition, restructuring, or sale of business assets.

We do not sell personal information for money. However, our use of advertising and analytics tools may involve sharing limited data, such as cookie identifiers or browsing activity, with advertising partners for personalised advertising.

5. Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information to operate and improve the store platform, process transactions, and support our Services.

Information submitted through our website may be shared with Shopify and other service providers, including providers located outside India or your country of residence.

To learn more about Shopify’s privacy practices, visit the Shopify Consumer Privacy Policy. You may also visit the Shopify Privacy Portal to learn about rights relating to data processed by Shopify.

6. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, keep items in your cart, understand website usage, prevent fraud, and measure advertising performance.

You can manage cookies through your browser settings. Please note that disabling certain cookies may affect website functionality, including checkout or cart features.

7. Marketing and Advertising

We may use personal information to send marketing communications and to show advertisements for AuremBlack products on third-party platforms.

You can opt out of marketing emails through the unsubscribe link in the email. You may also manage advertising preferences through the relevant advertising platform or browser settings.

8. Data Retention and Security

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Policy, including order fulfilment, legal compliance, accounting, dispute resolution, fraud prevention, and enforcement of our agreements.

We use reasonable technical and organisational safeguards to protect personal information. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Please do not send card details, banking credentials, passwords, or other sensitive information through unsecured channels such as ordinary email or social-media messages.

9. Your Rights and Choices

Subject to applicable law, you may have the right to:

  • Request access to personal information we hold about you;
  • Request correction of inaccurate or incomplete personal information;
  • Request deletion of personal information, where applicable;
  • Request a copy of certain personal information;
  • Withdraw consent where we rely on consent to process information; and
  • Opt out of promotional communications.

To make a request, contact us at admin@auremblack.com. We may need to verify your identity before acting on a request.

10. Children’s Privacy

Our Services are not intended for children. We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us at admin@auremblack.com so that we can review and take appropriate action.

11. Third-Party Websites

Our website may contain links to third-party websites, social-media platforms, or services. Their privacy practices are governed by their own policies. We are not responsible for the privacy, security, or content of third-party websites.

12. International Transfers

Your personal information may be processed or stored outside your country of residence by Shopify, payment providers, shipping partners, or other service providers. We take reasonable steps to ensure that such processing is carried out in accordance with applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. The updated version will be posted on this page with a revised “Last updated” date.

14. Contact Us

For questions, complaints, or requests relating to this Privacy Policy, contact:

AuremBlack
A4 83, Spaze Privy, Sector 84
Gurugram, Haryana 122004, India
Phone: +918147347303
Email: admin@auremblack.com